Written by Mani Schlisser, Senior Communications Strategist at Mekanism
Two men step into a heavily-sponsored ring.
Prepared to swing and miss, bob and weave, blood, sweat, and maybe tear.
They touch gloves. Bright lights surround them. …
As the first tequila brand sponsor in league history, Jose Cuervo wanted to honor not only the social nature of getting together to watch a UFC fight, but the surprising bonds that exist between some of the athletes. …
Written by Annette Perfetti, Director of Influencer Marketing at Mekanism
Your favorite college athlete is coming to a monetized (insert channel here) near you!
There are roughly 460k student-athletes in the NCAA. And with the Supreme Court siding with former college students in a dispute with the NCAA about compensation…
Written by Jason Harris, Co-Founder & CEO at Mekanism
“Be yourself, everybody else is already taken.” — David Bowie.
It’s no secret that my idol is David bowie. Why? He is the best of all-time at embodying “be yourself”.
Over five decades in the music, fashion, and entertainment industries, Bowie…
Written by Carrie Dino, Head of Media at Mekanism
As we look forward to 2021, there are a few trends we anticipate straight out of the gate, based on changing marketing regulations, the evolving health and economic landscape, and corresponding consumer media consumption trends.
Here’s what I’m seeing:
Written by Josh Druding, Group Director of Social Strategy at Mekanism
If the term Dark Social is new to you, it’s not as scary as it sounds. It’s a term coined by Alexis Madrigal of The Atlantic, used to describe digital content shared via platforms that can’t be tracked by…
Written by Brendan Gahan, Chief Social Officer at Mekanism
The Skinner Box
He placed a rat inside a box and within that box was a lever. Upon first entering the box the rat would explore his surroundings. Eventually it would press the lever and a food pellet would be released.