Trends to expect during advertising’s biggest day of the year Written by Brendan Gahan At $7 million for 30 seconds of air time, the cost of a Super Bowl spot is more exorbitant than ever. The value of that spot remains stagnant. …

What we learned launching a first-of-its-kind distillery for Jose Cuervo Written by Barbara Bell You’d be remiss to find a bigger buzzword in our industry last year than the “metaverse.” By early 2022, even though the massive spike of internet searches for the term had dropped (+7,200% in Q4 2021…

A Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Creators are making a pivot from advertisers to entrepreneurs. The emergence of creator brands started in the 2010s, but exploded during the pandemic in 2020. Influencers who were traditionally used as an…

Congratulations on being one of the few who have completed the Mekanism New Year’s 2023 puzzle! Enjoy a special performance from our maniacal mascot, Racoonicorn.

A Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Years ago, agencies were doing everything they could to convince brands of the value of working with creators — and then the pandemic happened. As we all began to spend more and…

A Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Online gaming has rapidly evolved over the past few decades with the number of people who play video games worldwide at 3.24 billion, over 40% of the global population, according to Statista…

How Brands Can Dive into Web3 and Avoid Getting Flamed Written by Brendan Gahan, Chief Social Officer at Mekanism What is Web3 and why are people excited about it? What Web3 promises is a version of the internet that isn’t owned by any corporate entities, but is built and operated…

How did a simple coffee beverage achieve world domination? Written by Lily Jablonski, Marketing Manager at Mekanism Cue “It’s the Most Wonderful Time of the Year”. No it’s not Christmas, but it might as well be. It’s the time we’ve been waiting for since the first time our air conditioners went out this summer. It’s the time where we…

What is this new platform and how is it being implemented? Written by Anastasia Wong, Social Strategist at Mekanism. Have you seen a Gen Z-er reach for their phone and scramble to take a selfie with the urgency of a four alarm fire lately? …