How Brands are Using BeReal in 2022

What is this new platform and how is it being implemented?

  • Audience: BeReal’s audience skews young. Having picked up 65% of its lifetime downloads this calendar year, BeReal is popular among Gen Z and college age individuals.
  • Monetization: Has the platform already started placing ads or paying creators? When that time comes, will you be able/willing to adapt?
  • Organic Content: Does your brand align with the type(s) of content being shared? BeReal’s focus is on authenticity, so brands need to be prepared to show themselves in ways customer’s can’t see anywhere else.

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Mekanism

We are a fiercely entrepreneurial agency that blends creativity and performance to build great brands.