What a lackluster boxing match between an influencer and a retiree taught the ad industry about disruptive communications planning in today’s media landscape.

Written by Mani Schlisser, Senior Communications Strategist at Mekanism

Two men step into a heavily-sponsored ring.

Prepared to swing and miss, bob and weave, blood, sweat, and maybe tear.

They touch gloves. Bright lights surround them. …

And marketers are racing to the finish line to partner with the hottest student-athletes

Written by Annette Perfetti, Director of Influencer Marketing at Mekanism

Your favorite college athlete is coming to a monetized (insert channel here) near you!

There are roughly 460k student-athletes in the NCAA. And with the Supreme Court siding with former college students in a dispute with the NCAA about compensation…

In a world where it’s easy to follow the trend-of-the-week, being different has never been more valuable.

Written by Jason Harris, Co-Founder & CEO at Mekanism

“Be yourself, everybody else is already taken.” — David Bowie.

It’s no secret that my idol is David bowie. Why? He is the best of all-time at embodying “be yourself”.

Over five decades in the music, fashion, and entertainment industries, Bowie…

As we look forward to 2021, there are a few trends we anticipate straight out of the gate…

Written by Carrie Dino, Head of Media at Mekanism

As we look forward to 2021, there are a few trends we anticipate straight out of the gate, based on changing marketing regulations, the evolving health and economic landscape, and corresponding consumer media consumption trends.

Here’s what I’m seeing:

  1. Resurgence of…

Amid efforts to practice social distancing, people are finding more ways than ever to stay connected digitally. Not only has the use of traditional social networking been on the rise, but so has “Dark Social.”

Written by Josh Druding, Group Director of Social Strategy at Mekanism

If the term Dark Social is new to you, it’s not as scary as it sounds. It’s a term coined by Alexis Madrigal of The Atlantic, used to describe digital content shared via platforms that can’t be tracked by…

In the 1930’s American psychologist B.F. Skinner developed an experiment.

Written by Brendan Gahan, Chief Social Officer at Mekanism

The Skinner Box

He placed a rat inside a box and within that box was a lever. Upon first entering the box the rat would explore his surroundings. Eventually it would press the lever and a food pellet would be released.


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