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What a lackluster boxing match between an influencer and a retiree taught the ad industry about disruptive communications planning in today’s media landscape.


Partnership with Jose Cuervo and the UFC gives athletes a chance to enjoy some cocktails and pleasantries the only way professional fighters know how.


And marketers are racing to the finish line to partner with the hottest student-athletes


In a world where it’s easy to follow the trend-of-the-week, being different has never been more valuable.


As we look forward to 2021, there are a few trends we anticipate straight out of the gate…

  1. Resurgence of ad spend in Q1 and Q2 as brands that have survived 2020 look to evolve their creative and media strategy. This is in preparation for consumers’ behaviors to return to a more normal day-to-day existence with the rollout of the Covid vaccine.
  2. A renewed focus on Awareness and upper funnel…


Amid efforts to practice social distancing, people are finding more ways than ever to stay connected digitally. Not only has the use of traditional social networking been on the rise, but so has “Dark Social.”


In the 1930’s American psychologist B.F. Skinner developed an experiment.

Mekanism

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