Jul 27Riding the Waves: Navigating TikTok’s Shifting Growth DynamicsBy Brendan Gahan, Chief Innovation Officer at Mekanism and Claire Cohen, Director of Marketing @ Trendpop TikTok was once known as the ‘Million Follower Factory’ for its ability to turn ordinary people into viral sensations quickly. But, are those days over? Recently, high profile creators have been grumbling that views…Ti̇ktok3 min readTi̇ktok3 min read
Mar 7All We Want for Christmas is to Enter the Metaverse with eosWhat we learned from our activation with eos and Mariah Carey Written by Kevin Renwick & Mitchell Papazian What makes a great brand activation? Does it “push boundaries”? Is it the first of its kind? Does it need a celebrity? Brands like to use these buzz words as campaign objectives…Metaverse4 min readMetaverse4 min read
Feb 9The Value of a Super Bowl Commercial in 2023Trends to expect during advertising’s biggest day of the year Written by Brendan Gahan At $7 million for 30 seconds of air time, the cost of a Super Bowl spot is more exorbitant than ever. The value of that spot remains stagnant. …Super Bowl3 min readSuper Bowl3 min read
Jan 24A Tequila Brand Walks into the MetaverseWhat we learned launching a first-of-its-kind distillery for Jose Cuervo Written by Barbara Bell You’d be remiss to find a bigger buzzword in our industry last year than the “metaverse.” By early 2022, even though the massive spike of internet searches for the term had dropped (+7,200% in Q4 2021…Metaverse7 min readMetaverse7 min read
Jan 10Creators are the New EntrepreneursA Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Creators are making a pivot from advertisers to entrepreneurs. The emergence of creator brands started in the 2010s, but exploded during the pandemic in 2020. Influencers who were traditionally used as an…Creator Economy3 min readCreator Economy3 min read
Dec 22, 2022Happy 2023 from Mekanism!Congratulations on being one of the few who have completed the Mekanism New Year’s 2023 puzzle! Enjoy a special performance from our maniacal mascot, Racoonicorn.1 min read1 min read
Dec 12, 2022Navigating Influencer Deals in the New Creator EconomyA Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Years ago, agencies were doing everything they could to convince brands of the value of working with creators — and then the pandemic happened. As we all began to spend more and…Influencer Marketing4 min readInfluencer Marketing4 min read
Nov 11, 2022Key Insights for Brands Venturing into GamingA Three Part Series on the Creator Economy Written by Heidi Mika, Director of Influencer Marketing at Mekanism Online gaming has rapidly evolved over the past few decades with the number of people who play video games worldwide at 3.24 billion, over 40% of the global population, according to Statista…Marketing3 min readMarketing3 min read
Oct 4, 2022The Three C’s Approach to Web3: How Brands Can Avoid Getting FlamedHow Brands Can Dive into Web3 and Avoid Getting Flamed Written by Brendan Gahan, Chief Social Officer at Mekanism What is Web3 and why are people excited about it? What Web3 promises is a version of the internet that isn’t owned by any corporate entities, but is built and operated…Marketing5 min readMarketing5 min read
Aug 25, 20223 Reasons the PSL is Such a Cultural Phenomena, Even If it Doesn’t Really Taste GoodHow did a simple coffee beverage achieve world domination? Written by Lily Jablonski, Marketing Manager at Mekanism Cue “It’s the Most Wonderful Time of the Year”. No it’s not Christmas, but it might as well be. It’s the time we’ve been waiting for since the first time our air conditioners went out this summer. It’s the time where we…Marketing4 min readMarketing4 min read
